A diamond ring is a symbol of the love and commitment of marriage in many cultures. It is generally given to a partner by their future spouse after a proposal.

In the West, a diamond engagement ring is typically worn on the ring finger of the left hand. Once married, a wedding band is often paired with the engagement ring and worn together. Sometimes, though, only the wedding band may be worn.

Additionally, a young couple may offer a promise ring to each other in Western cultures. This ring is given as a token of commitment before becoming engaged.

Diamond rings in Pigeon Forge

Diamond rings can help you mark special occasions, such as an engagement. Rings are special tokens of appreciation or affection, and don’t always have to be given for engagement.

In our curated collection of diamond rings, you will most likely find the perfect one for your special occasion. Our Master Jeweler and buyers have curated a wide selection of many different shapes, sizes and cuts of diamonds. These are mounted on the highest quality wedding rings, engagement rings and quality bands.

Custom diamond rings

American Jewelry can also create a custom diamond ring for you. Whether an engagement ring or special gift, our Master Jeweler can design a diamond ring that is perfect for your special someone.

We create custom rings by placing the diamond of your choice in your choice of settings and bands. Our knowledgeable staff will help you choose a diamond that suits your taste and desired setting.

Additionally, we have an incredible selection of beautiful diamonds, with cuts to create the perfect ring! These cuts include:

  • Round
  • Emerald
  • Halo
  • Princess
  • Cushion
  • Oval
  • Square
  • Marquise

You will thoroughly enjoy shopping for the right diamond in our Pigeon Forge showroom. If you’re shopping alone or with your fiancée, our knowledgeable staff will provide guidance, answer all your questions and make your experience incredibly enjoyable!

You will find our showroom comfortable and relaxed. Our goal is to make your experience stress free and fun.

If you would like more information about our stone selection, design process or settings, just call and speak with one of our friendly specialists.

Our is easy to get to, whether you’re in Pigeon Forge, Sevierville, Gatlinburg or surrounding areas. We are proud to serve visitors to our area and have many repeat clients who only shop our showroom when they’re in town for a visit.

Care and maintenance

Take advantage of our FREE service plans & FREE engraving with all engagement rings, bridal sets, and wedding bands. We are committed to a lifetime of happiness with every piece.

What Our Customers Say

American Jewelry Company helped me with choosing an Engagement ring. Great atmosphere and very knowledgeable staff. I was very pleased with the service I received. My fiancée was even more excited!

Timothy W. – Sevierville

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