Diamond Jewelry

Diamond jewelry: The highest quality and workmanship

At American Jewelry, we have some of the most beautiful, highest quality diamond jewelry you will find.

If you’ve been looking for the perfect ring, bracelet, pendent or other jewelry, you’ll immediately be able to see that we are better than any chain jewelry store or mall store.

We have over 100 years of combined experience sourcing, purchasing and crafting diamond jewelry … you won’t find that in many other jewelers.

Contact us today about the diamond jewelry you want: (865) 453-3294

We take great pride in being able to help every customer find the exact diamond jewelry they are looking for. We carry an incredible variety in-store and can create custom diamond jewelry to your specifications.

Types of diamond jewelry

American Jewelry has a great selection of stunning diamond jewelry for you to choose from, including:

Custom diamond jewelry

At American Jewelry in Pigeon Forge, TN, we specialize in high-quality custom diamond jewelry. Designing and crafting a custom jewelry (including engagement rings) allows us to serve our customer in a way that most jewelers can’t: Bringing their vision for that piece to life!

We have a Master Jeweler on staff who can help you create exactly what you’re looking for.

Diamond engagement rings

Whether you are looking for an oval cut, round cut diamonds or cushion cut diamonds in your engagement ring, we can help you choose the style, stone and setting that captures the look you’re wanting.

Our selection of engagement rings in Pigeon Forge will surely allow you to find the piece you are looking for.

Wedding rings

We also can help you find the right wedding ring to go with your engagement ring. Not only that, we offer a great selection of wedding sets that are sure to please the bride-to-be.

And, if you’re looking to have a custom wedding ring (or engagement ring and wedding ring set) created, our Master Jeweler is waiting to help you create it.


American Jewelry has an incredible selection of diamonds for you to purchase. We have round cut, princess cut, emerald cut and many other styles for you to choose from. Have a look at the available diamonds here.

If you’d like to consult with someone in-person, just set-up and appointment to come in.

We understand the diamond jewelry & trends

As professional jewelers, we pride ourselves on being “in the know” when it comes to trends and what is happening in the world of diamond jewelry.

We know that every person is different, with different tastes and needs. That’s why our professional jewelry consultants works with each one of our customers to help them capture the vision they have for every diamond ring, bracelet or pendant. That’s whether you buy an existing piece or have the exact one you are wanting created by our Master Jeweler.

We have people searching for, “jewelry stores near me” that end up coming in and realizing they had a much better choice for their jewelry needs than the chain jewelry stores. Our customers know that once you work with us, you’ll probably never go to another jeweler again. If you don’t believe us, just have a look at our reviews from actual customers

Why not set-up an appointment to talk with us about the diamond jewelry you’re looking for?

What Our Customers Say

American Jewelry Company helped me with choosing an Engagement ring. Great atmosphere and very knowledgeable staff. I was very pleased with the service I received. My fiancée was even more excited!

Timothy W. – Sevierville

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