THE ENGAGEMENT RING STORE

Engagement rings are part of one of the most important events in your life. If you want a great deal on a fabulous engagement rings in Pigeon Forge, that will make her feel special for decades to come, you owe it to yourself to visit our showroom or browse our online selections.

ESTATE JEWELRY

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CUSTOM DESIGN

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Our Services

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ABOUT
AMERICAN JEWELRY

We are a refreshing alternative to all corporate chain jewelry stores. We offer beter quality, better prices, and outstanding customer service. We are the diamond experts!

As one of the area’s oldest and most popular jewelry stores for engagement rings, bridal sets, and fine jewelry, we have everything from the hottest new styles to vintage, antique, & estate jewelry. We’re proud to serve Sevierville, Pigeon Forge, & Gatlinburg, along with visitors and loyal clients from around the country!

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TESTIMONIALS

American Jewelry Company is the most amazing jewelry store I have ever been to! There is such a diverse variety in their inventory and the people who work there are so kind and considerate. They truly listened to what I wanted in my piece and worked with me to find the perfect wedding ring for myself and my fiance! The master jeweler, Mitch, was also able to restore, repair and resize all my family’s heirlooms into stunning pieces my mother, sister and I can now wear and share our family history. This would not have been possible without them! I never would have believed those rings would have been able to be brought back to life again. Thank you so much!!!!

Ariana Shannon, original Review from Facebook –March 12, 2016

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BRIDAL JEWELRY

BROWSE COLLECTION

FASHION JEWELRY

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Diamond Blog

Tips When You Shop Engagement Rings

So often, people struggle when they shop engagement rings. When you’re wrapped up in the emotion of popping the question, it’s hard to balance those feelings with being practical. Whether you’re a devout romantic or someone who believes in a down-to-earth approach to...

Secrets Big Chain Stores Don’t Want You to Know!

Welcome to American Jewelry Company. Today, we’re going to reveal FOUR Secrets that chain jewelry stores Really DON’T want you to know! Number 1: THEY ARE ALL ONE COMPANY Did you know that KAYs, Jared and Zales, are all owned by ONE Company in the UK, named Signet...

REAL VALUE VS. PERCEIVED VALUE

Every diamond comes with:

• 5 year Extended Warranty
• Free Sizing (same or next day)
• Lifetime Cleaning
• Free Engraving (when possible)
• 40 Years Knowledge & Expertise
• and Our Legendary Service!