THE ENGAGEMENT RING STORE

Engagement rings are part of one of the most important events in your life. If you want a great deal on a fabulous engagement rings in Pigeon Forge, that will make her feel special for decades to come, you owe it to yourself to visit our showroom or browse our online selections.

ESTATE JEWELRY

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CUSTOM DESIGN

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Our Services

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ABOUT
AMERICAN JEWELRY

We are a refreshing alternative to all corporate chain jewelry stores. We offer beter quality, better prices, and outstanding customer service. We are the diamond experts!

As one of the area’s oldest and most popular jewelry stores for engagement rings, bridal sets, and fine jewelry, we have everything from the hottest new styles to vintage, antique, & estate jewelry. We’re proud to serve Sevierville, Pigeon Forge, & Gatlinburg, along with visitors and loyal clients from around the country!

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TESTIMONIALS

I have now shopped twice in this jewelry store. Both times, I can say that these folks went above and beyond with customer service. The first visit, I needed to get an earring duplicated that my wife lost due to a weak post clip. They made it for me in one day. The next trip the owner cleaner all my wife’s chains and pendants and didn’t charge a cent. I believe them to be trustworthy, honest folks that don’t take advantage of their customers.

Bruce P., original Review from YELP – April 20, 2017

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BRIDAL JEWELRY

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FASHION JEWELRY

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Diamond Blog

Tips When You Shop Engagement Rings

So often, people struggle when they shop engagement rings. When you’re wrapped up in the emotion of popping the question, it’s hard to balance those feelings with being practical. Whether you’re a devout romantic or someone who believes in a down-to-earth approach to...

Secrets Big Chain Stores Don’t Want You to Know!

Welcome to American Jewelry Company. Today, we’re going to reveal FOUR Secrets that chain jewelry stores Really DON’T want you to know! Number 1: THEY ARE ALL ONE COMPANY Did you know that KAYs, Jared and Zales, are all owned by ONE Company in the UK, named Signet...

REAL VALUE VS. PERCEIVED VALUE

Every diamond comes with:

• 5 year Extended Warranty
• Free Sizing (same or next day)
• Lifetime Cleaning
• Free Engraving (when possible)
• 40 Years Knowledge & Expertise
• and Our Legendary Service!