THE ENGAGEMENT RING STORE
We are a refreshing alternative to all corporate chain jewelry stores. We offer beter quality, better prices, and outstanding customer service. We are the diamond experts!
As one of the area’s oldest and most popular jewelry stores for engagement rings, bridal sets, and fine jewelry, we have everything from the hottest new styles to vintage, antique, & estate jewelry. We’re proud to serve Sevierville, Pigeon Forge, & Gatlinburg, along with visitors and loyal clients from around the country!
So often, people struggle when they shop engagement rings. When you’re wrapped up in the emotion of popping the question, it’s hard to balance those feelings with being practical. Whether you’re a devout romantic or someone who believes in a down-to-earth approach to...read more
Welcome to American Jewelry Company. Today, we’re going to reveal FOUR Secrets that chain jewelry stores Really DON’T want you to know! Number 1: THEY ARE ALL ONE COMPANY Did you know that KAYs, Jared and Zales, are all owned by ONE Company in the UK, named Signet...read more
REAL VALUE VS. PERCEIVED VALUE
Every diamond comes with:
• 5 year Extended Warranty
• Free Sizing (same or next day)
• Lifetime Cleaning
• Free Engraving (when possible)
• 40 Years Knowledge & Expertise
• and Our Legendary Service!
THE 4C’S OF DIAMONDS
The process of selecting a diamond may seem overwhelming. But knowing the four Cs – Carat, Color, Clarity, Cut – will help you understand the characteristics of a diamond and make a perfect diamond purchase.
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