See our all natural BIG DIAMOND collection here!

The Most Unique & Impressive Selection of Fine Jewelry in the Smokies

Simple on the outside.. Spectacular on the inside

The BEST Alternative to BIG Chain Stores!
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Natural Diamond & Real Gold Jewelry Online

The area's Most Popular Independant Fine Jewelry Store for Real Gold Jewelry, Natural Diamond & Gemstone Jewelry, and Estate Jewelry! Trusted by locals and Visitors alike, we have thousands of loyal customers from states all over the South East. Find out why...

Diamond Jewelry
Diamond Jewelry
Colored Gemstone Jewelry
Colored Gemstone Jewelry
Antique & Estate
Antique & Estate
Engagement & Bridal
Engagement & Bridal
Exotic & Rare
Exotic & Rare
Coming Soon
Men's Jewelry

Featured Products

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Preowned white gold small diamond ring great for promise ring or inexpensive engagement ring.SALE

ESTATE Women's Natural Round Diamond Solitaire Engagement or Promise Ring in 10K White Gold

$215.00 USD$325.00
Preowned small 5-stone natural diamond band in yellow.SALE

ESTATE Women's .15ct 5-Stone Round Diamond Band in 10K Yellow Gold

$395.00 USD$630.00
ESTATE Women's 2ct TW Natural Oval Shape Blue Topaz & Opal Ring in Solid 10K Yellow GoldSALE

ESTATE Women's 2ct TW Natural Oval Shape Blue Topaz & Opal Ring in Solid 10K Yellow Gold

$285.00 USD$430.00
ESTATE Women's .82ct TW Natural Garnet & Diamond Ring in Solid 10K Yellow GoldSALE

ESTATE Women's .82ct TW Natural Garnet & Diamond Ring in Solid 10K Yellow Gold

$290.00 USD$440.00
VINTAGE Women's 1/2ct TW Diamond Shaped Genuine Sapphire & Diamond Ring in 10K Yellow GoldSALE

VINTAGE Women's 1/2ct TW Diamond Shaped Genuine Sapphire & Diamond Ring in 10K Yellow Gold

$420.00 USD$630.00
Small Estate Genuine London Blue Topaz & Diamond Heart Shape Ring in 10K Yellow Gold from our Estate Collection - Like New ConditionSALE

Small Estate Genuine London Blue Topaz & Diamond Heart Shape Ring in 10K Yellow Gold from our Estate Collection - Like New Condition

$320.00 USD$480.00
Vintage Oval Shape Black Onyx Ring Bezel Set in 10K Yellow Gold - Nearly New ConditionSALE

Vintage Oval Shape Black Onyx Ring Bezel Set in 10K Yellow Gold - Nearly New Condition

$340.00 USD$510.00
ESTATE Women's 7mm Black Pearl Pendant/Necklace with Natural Round Diamond Accent in 14K Yellow GoldSALE

ESTATE Women's 7mm Black Pearl Pendant/Necklace with Natural Round Diamond Accent in 14K Yellow Gold

$225.00 USD$345.00

Customers Are Saying

★★★★★

I am always so happy with the service I receive at this jewelry store! They did amazing work on my wedding and engagement band! They also sold my husband the perfect chain for my heart pendant! We went in today to have the chain link fixed that I accidentally broke taking it off my neck. They also educated me on what to do when my beautiful anniversary bracelet loosens up sometimes and they tighten up the clasps for me. When my husband asked how much they very kindly told us not to worry about it this time! I will always be a return customer because of their excellent service!

-Jessica E.U. Smith

1 Mos Ago

★★★★★

Absolutely stunning jewelry and incredible customer service. The staff went above and beyond to help me find the perfect engagement ring. I could not be happier with my purchase!

-Michael R. Johnson

2 Mos Ago

★★★★★

This is my go-to jewelry store. The selection is unmatched and the quality is outstanding. Every piece I have purchased here has exceeded my expectations.

-Sarah T. Williams

3 Mos Ago