THE ENGAGEMENT RING STORE

Engagement rings are part of one of the most important events in your life. If you want a great deal on a fabulous engagement rings in Pigeon Forge, that will make her feel special for decades to come, you owe it to yourself to visit our showroom or browse our online selections.

 

 

ABOUT
AMERICAN JEWELRY

We are a refreshing alternative to all corporate chain jewelry stores. We offer beter quality, better prices, and outstanding customer service. We are the diamond experts!

As one of the area’s oldest and most popular jewelry stores for engagement rings, bridal sets, and fine jewelry, we have everything from the hottest new styles to vintage, antique, & estate jewelry. We’re proud to serve Sevierville, Pigeon Forge, & Gatlinburg, along with visitors and loyal clients from around the country!

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TESTIMONIALS

American Jewelry Company helped me with choosing an Engagement ring. Great atmosphere and very knowledgeable staff. I was very pleased with the service I received. My fiancée was even more excited!

Timothy W. – Sevierville

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BRIDAL JEWELRY

BROWSE COLLECTION

FASHION JEWELRY

BROWSE COLLECTION

ESTATE COLLECTION

REAL VALUE VS. PERCEIVED VALUE

Every diamond comes with:

• 5 year Extended Warranty
• Free Sizing (same or next day)
• Lifetime Cleaning
• Free Engraving (when possible)
• 40 Years Knowledge & Expertise
• and Our Legendary Service!

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EDUCATION CENTER

THE 4C’S OF DIAMONDS

The process of selecting a diamond may seem overwhelming. But knowing the four Cs – Carat, Color, Clarity, Cut – will help you understand the characteristics of a diamond and make a perfect diamond purchase.

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