Loose Diamond Search
ABOUT
AMERICAN JEWELRY
We are a refreshing alternative to all corporate chain jewelry stores. We offer beter quality, better prices, and outstanding customer service. We are the diamond experts!
As one of the area’s oldest and most popular jewelry stores for engagement rings, bridal sets, and fine jewelry, we have everything from the hottest new styles to vintage, antique, & estate jewelry. We’re proud to serve Sevierville, Pigeon Forge, & Gatlinburg, along with visitors and loyal clients from around the country!
TESTIMONIALS
Love their diamonds, I started buying from them when it was The Diamond House in 1999, things have changed like my last name use to be Williamson and every diamond was perfect.
Janice H.
BRIDAL JEWELRY
FASHION JEWELRY
ESTATE COLLECTION
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14kt White Gold Womens Princess Round Diamond Soleil Square Dangle Earrings 3/8 Cttw
$699.00 Quick View -
14kt Yellow Gold Womens Princess Round Diamond Soleil Cluster Dangle Earrings 1/2 Cttw
$799.00 Quick View -
14kt Yellow Gold Womens Princess Round Diamond Soleil Square Dangle Earrings 3/8 Cttw
$699.00 Quick View
REAL VALUE VS. PERCEIVED VALUE
Every diamond comes with:
• 5 year Extended Warranty
• Free Sizing (same or next day)
• Lifetime Cleaning
• Free Engraving (when possible)
• 40 Years Knowledge & Expertise
• and Our Legendary Service!
EDUCATION CENTER
THE 4C’S OF DIAMONDS
The process of selecting a diamond may seem overwhelming. But knowing the four Cs – Carat, Color, Clarity, Cut – will help you understand the characteristics of a diamond and make a perfect diamond purchase.
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