Custom Engagement Rings

Design your custom ring online using our new 3D engagement ring designer.

The Custom Design Process

Begin with our online 3D engagement ring designer, then visit our showroom to perfect every detail with your dedicated engagement ring specialist.

✏️
Design your ring online in stunning 3D
✨
Pick out your center stone in our Pigeon Forge, TN showroom
✅
Finalize & order your ring with our expert team

Start Designing

★★★★★

"The team here was amazing! My fiance and I were on vacation and my ring needed resized. They did it for me same day and it was reasonable priced and they did a beautiful job with it!"

Gabrielle Centliver Google Review

Build Your Engagement Ring Online

Use our 3D ring designer to design your custom engagement ring. Visualize your creation in real time and customize every detail from the comfort of your home. Come visit us in-store to pick out diamonds & finalize your design.

Ring Designer

★★★★★

"I bought a beautiful ring from here about 3 years ago when I was on a girls trip. After returning home to Florida later the stone fell out… I brought the ring in to see if they would fix it and if they remembered it and they did. They fixed it at no charge keep in mind this is 3 years later."

Tina Mccarthy Google Review

Why American Jewelry Company?

American Jewelry Company is the independent alternative to the big chain stores, right in the heart of the Smokies. We carry real gold, natural diamonds and gemstones, and one of the area’s most impressive selections of antique and estate jewelry. Locals and visitors from all over the South East trust us with the pieces that matter most — from engagement rings to same-day sizing and repairs — and they keep coming back for honest advice and fair pricing.

Engagement rings are the heart of our business and we take pride in helping craft a ring that will represent your love story and last a lifetime. We have a large selection of engagement ring styles in stock at all times and can work with you to design a fully custom engagement ring as well.

Our 3D ring designer is the best of both worlds – you get to design a fully custom ring and we can have it ready for you in just a couple of weeks at a great price, fully customized around your center stone. Come visit our Pigeon Forge showroom to design your custom engagement ring in person or start your journey online using our cutting-edge 3D Ring Designer. Once you have a design you like, schedule an appointment so we can discuss diamond options and finalize your design.

Build Your Custom Ring